Lead capture and management — from web forms, CSV and API straight into the pipeline
Leads enter the CRM from web forms, CSV import, the API and webhooks, or manually. Qualify them with rule-based scoring, assign them across the team and convert them into deals in one click.
Every lead in the pipeline, no copy-paste
Web forms
Create capture forms in the CRM, and every submission becomes a new lead.
CSV import
Bring lead lists from CSV files, with column mapping and deduplication.
API and webhooks
Your website or shop can push leads straight into the CRM using API keys.
Rule-based scoring
Define scoring rules (source, filled fields, value) and leads are ranked by score.
Automatic assignment
Assignment rules distribute leads across reps by round-robin or by workload.
Conversion into deals
A qualified lead becomes a deal; a lead marked as contacted automatically opens an opportunity in the “Contact made” stage.
Leads no longer sit in inboxes or spreadsheets. Each one lands in the same place, gets a score from your rules, reaches the right rep and becomes a deal once qualified.
Frequently asked questions about leads
Bring every lead into one pipeline
Create a web form or import your first leads from CSV.