1:1 email straight from the record
From any contact, lead or deal in 4softcrm you can write and send an email to that person, without copying addresses into another app. The message is sent through the ecosystem’s mail gateway and is logged as an activity on the record, so the history of the relationship stays in the CRM, not in one rep’s mailbox.
SMS and WhatsApp through 4notify
WhatsApp and SMS have become first-rate sales channels, but sent from a rep’s personal phone they are invisible to the company. In 4softcrm you send SMS and WhatsApp messages from the record, through 4notify — the messaging service of the 4b2b ecosystem. Each message sent is attached to the contact and the deal as an activity. Note that this is sending from the record, not a shared inbox for incoming conversations.
Activity calendar and timeline
Meetings, calls and tasks are activities in 4softcrm: they have a date, an owner and a link to the contact, lead or deal. The internal calendar shows the team’s activities, and the activity list shows what is due today. On every record, the timeline brings together activities, messages sent and notes, so the next person who picks up the deal has the full context.
Centralized communication, with data in the EU
Emails, SMS and WhatsApp messages sent from the CRM gather into a single history per contact and deal. Unlike stacks of separate tools, the record is the place where the team sees the whole relationship. Data is hosted in the EU, GDPR-compliant, and if you want to connect your own systems, webhooks and API keys are available.